Mar 25, 2009
Fallon's New Skimmer Thang
Definitely hip on any new gadgets let alone one that brings together my social spaces. Today, Fallon, the shop that 27 years ago opened its doors, without a single client, under the headline, – “A new advertising agency for companies that would rather outsmart the competition than outspend them.” – launched a new logo, a new website and funky little AIR app called Skimmer that will... read more
Mar 22, 2009
Trying To Present Better
Getting up and presenting to a large number of people is not easy. It requires a unique skill set that might include a good memory, the ability to speak well publicly, a strong will to hold down vomit, creativity and possess a stealthy artistry in sweat camouflage. What I do know is that there are individuals that are naturally talented at connecting with clients. I’m fortunate to work with some of... read more
Mar 15, 2009
Tips for Building Twitter Relationships
I’ve heard as so many times over the past few months what Twitter is all about, what it is you are supposed to use it for and post about. Surfing around you could find a million experts chatting about the subject expressing their own opinion of how you should use it. I find myself asking what I should use it for in my own personal brand as well as how I should engage it for my clients. But this post... read more
Mar 15, 2009
Cool Press Release Grader
Press Release Grader (www.pressreleasegrader.com) not only assigns your press release a grade of 1 to 100, but claims to be able to tell you exactly what you must do to improve it. Just cut and paste your press release into the window on their site, complete the form and click on “Grade Press Release.” Within seconds, you’ll see your score and a list of suggested improvements. It even gives the... read more
