You may have noticed that with the release of this post, I’ve added a little “Feedback” tab on the left side of my website so I can, more or less, be my own lab rat for purposes of this discussion. If for some reason it doesn’t exist, this is simply a widget to access my [...]

Earlier in the year, Sanitarium Health Food Company, scrambled to redesign a Weet-Bix promotion, for which they had already spent $1.3 million, featuring All Blacks collector cards because the children that the website was aimed at was a bit too hit-tech and difficult to use. Article here.
But this post isn’t about a particular misstep. It [...]