Aug 30, 2009 Posted by bradz

IdeaStorming – Embracing Users, Turning Ideas Into Action

You may have noticed that with the release of this post, I’ve added a little “Feedback” tab on the left side of my website so I can, more or less, be my own lab rat for purposes of this discussion. If for some reason it doesn’t exist, this is simply a widget to access my own version of “IdeaStorming” located at bradz.uservoice.com. Sure no one will probably vote, submit... read more

Aug 2, 2009 Posted by bradz

Dear User, Who Are You?

Earlier in the year, Sanitarium Health Food Company, scrambled to redesign a Weet-Bix promotion, for which they had already spent $1.3 million, featuring All Blacks collector cards because the children that the website was aimed at was a bit too hit-tech and difficult to use. Article here. But this post isn’t about a particular misstep. It is about asking the question – should we execute user... read more