About Me
Hello. I’m Brad Zabroski With over ten years of industry experience, I’ve had the great privilege of working on projects for many exceptional companies, including La-Z-Boy, Johnson & Johnson, Firestone, Adidas, Land’s End, the U.S. Armed Forces and many others. Much of my work today is focused in these areas:
- User Experience Planning and Design
- Digital / Integrated Marketing
- Conceptual Development
- Strategic Planning and Execution
- Team / Project Management
- New Business Development
- New Media Planning and Integration
For all the hard fact work experience hoopla, mosey on over to my my resume page.
My career began in print. Growing up the son of a second generation printer, you can say that messaging through printed media was more or less genetically ingrained. I had the great fortune to be exposed early and continuously to advertising and design.
The natural evolution of my career pushed into marketing. That began a subtle addiction to focused insights and strategy centered communication. I found myself entrenched in direct marketing and was convinced that effective communication was equal parts message, visualization and science. And digital was leading the way. The intrinsic beauty of digital/interactive consumed me quite simply because it is a fast moving channel that can be measured as quickly as it could be changed.
It became quickly evident that by becoming a better online strategist, I improved how I approached offline media. Which makes sense. Digital media is dimensional media. It takes an understanding of sight, sound and motion and it requires an orchestration of layers.
So where do I stand today? You might say right where the 2 worlds collide. Born by the fire of print. A strategist by nature. Living and loving digital. With a splash of crazy sprinkled here and there.
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