Oct 4, 2011 Posted by admin

8 Unwritten Rules of Locker Room User Experience

Recently, I finished working out and was walking to the locker room with my 7-yr-old son to gather our belongings. It was a little crowded but nothing out of the ordinary. When we arrived, there was of course an individual getting changed in close proximity. Murphy’s Law pretty much guarantees that was going to happen. I didn’t make eye contact because I know the rules. The other individual... read more

Jun 27, 2011 Posted by admin

Virtual Projection Changes Dining Experience

The new E-table at London’s Inamo restaurant is changing the dining experience in an amazing way. Through an interface projected right on the table (including dish-ware), customers can place orders, view food and drinks, set table ambiance, discover the local neighborhood and even order a taxi home. Entrepreneurs Danny Potter and Noel Hunwick conceived and created the E-Table™ with the belief that... read more

Nov 2, 2010 Posted by bradz

Storytelling Inside User Experience

Last year, my wife reached one of those moments in time that no parent ever wants to encounter with his or her child. And that is fielding the inevitable question – is Santa real? This came just days after we had a family sit down on the importance of telling the truth. It still stings my heart. A year earlier, I remember pulling my son and daughter on a sled through the snow out to the tree farm in... read more

Sep 24, 2010 Posted by bradz

One Chapter Ends, a New Begins

A little over 3.5 years ago, I made the decision to pickup my family (ok, my wife had a say in it too) and moved from Northeast PA into Buckeye country. Kind of a difficult decision for a Penn State fan. But a fantastic career opportunity at Hart Associates. So I packed up the blue and white (family too) and off we went to Toledo and begin the next chapter of our lives. At Hart, I was welcomed with what... read more