Comments on: Evidence That Personas Are Effective http://www.mebradz.com/interesting/evidence-that-personas-are-effective/ For Enjoyable User Experiences Tue, 19 Oct 2010 01:32:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: bradz http://www.mebradz.com/interesting/evidence-that-personas-are-effective/#comment-11 bradz Fri, 02 Jul 2010 00:34:27 +0000 http://www.mebradz.com/?p=879#comment-11 Thanks Melissa. It really goes back to traditional advertising approach a little with visual treatments. It is beautiful to see the methodical worlds collide and synergize. Thanks Melissa. It really goes back to traditional advertising approach a little with visual treatments. It is beautiful to see the methodical worlds collide and synergize.

]]> By: Melissa Murray http://www.mebradz.com/interesting/evidence-that-personas-are-effective/#comment-10 Melissa Murray Thu, 01 Jul 2010 23:53:36 +0000 http://www.mebradz.com/?p=879#comment-10 Great post, totally agree. Case in point: http://www.facebook.com/LibbyLiberty organically grew to over 2,000 fans in 4 months. Just 500 fans shy of the corporate page that took 1.5 years and 2M FB ad impressions to reach: http://www.facebook.com/libertytax. People can relate to values and characteristics of a brand much more easily if they're personified than if they're abstract and intangible. Great post, totally agree.

Case in point: http://www.facebook.com/LibbyLiberty organically grew to over 2,000 fans in 4 months. Just 500 fans shy of the corporate page that took 1.5 years and 2M FB ad impressions to reach: http://www.facebook.com/libertytax.

People can relate to values and characteristics of a brand much more easily if they’re personified than if they’re abstract and intangible.

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