Jun 30, 2010 Posted by bradz

Evidence That Personas Are Effective

In creating effective experiences, I have always found that developing personas helped our design teams better align their mindset with the users we were targeting. This is often a daunting task especially when faced with  high profile public brands whose message transcends among a diverse user base. Many believe that it requires a large research investment to properly inform a persona. That is not always... read more

Apr 26, 2009 Posted by bradz

Tools for Designing Twitter Backgrounds

As an advocate of being consistent at every point of contact, I began taking a better look at my digital properties this week. And I started with Twitter. Sure I did the normal tweaking the color palette a little and uploaded a custom backdrop but it really didn’t jive all that much with the look of my website. And so, l tooled around a little to get my hands on a Twitter background template or something... read more