Dec 30, 2009 Posted by bradz

Mobile Analytics and the User Experience

ROI. Three letters that lead just about every planning meeting. And in “O” 10, it will be louder then ever. But is tracking mobile habits as easy as its desktop counterparts? In rebuilding or exploring any new desktop online experience I heavily rely on analytics to provide us with that important, real-time data on how users are consuming content. It allows us to find importance in everything... read more

Dec 8, 2009 Posted by bradz

Google Sticks Decals on Favorite Retailers

The gap between online and offline – offline and online retailing is closing and no one proves this like Google. Recently, Google launched their newest effort to connect both worlds by sending window decals to the most searched upon local retailers. Behold Google Favorite Places. “Businesses unlock their free business listing with Google’s Local Business Center, allowing them to enhance... read more