Jun 30, 2010 Posted by bradz

Evidence That Personas Are Effective

In creating effective experiences, I have always found that developing personas helped our design teams better align their mindset with the users we were targeting. This is often a daunting task especially when faced with  high profile public brands whose message transcends among a diverse user base. Many believe that it requires a large research investment to properly inform a persona. That is not always... read more

May 17, 2009 Posted by bradz

Heuristic Evaluation – Finding Usability Problems

In today’s fast moving design/development environments and straining economy demands that teams become more resourceful in how they practice quality control in interface design. Not every project has the budget to perform interface design testing. That is a given. However, there are options. Nielsen and Molich developed one such option called Heuristic Evaluation. It is considered and intended as a... read more